attitude research


attitude research
соц. исследование установок (изучение внутренних установок и ориентаций индивидов и предрасположенности их к определенным действиям; напр., изучение отношений потребителей к товарам, сотрудников к начальству и т. д.)

In my attitude research, I examine people's attitudes, especially toward consumer choice issues. — Мои исследования посвящены изучению установок к проблемам потребительского выбора.

The course begins with a historical sketch of the development of attitude research within academic psychology. — Курс начинается с исторического экскурса, рассказывающего о развитии исследования установок в академической психологии.

Syn:
See:
* * *
Маркетинг
изучение отношения
изучение отношения людей к организации или ее продукции

Англо-русский экономический словарь.

Смотреть что такое "attitude research" в других словарях:

  • attitude research — ➔ research * * * attitude research UK US noun [U] MARKETING, HR ► detailed study of people s feelings and opinions about a company or product: »The aim of employee attitude research is to increase staff engagement with the company …   Financial and business terms

  • attitude research — An investigation into the attitudes of people towards an organization or its products. Attitude research is important to advertising specialists in planning campaigns. For example, it might reveal a Buy British attitude among respondents, which… …   Big dictionary of business and management

  • attitude research — / ætɪtju:d rɪˌsɜ:tʃ/, attitude survey / ætɪtju:d ˌsɜ:veɪ/ noun 1. the act of carrying out a survey to discover people’s attitudes to products, advertisements or the companies producing them 2. research that attempts to discover whether people’s… …   Marketing dictionary in english

  • Attitude (psychology) — Attitude is a hypothetical construct that represents an individual s like or dislike for an item. Attitudes are positive, negative or neutral views of an attitude object : i.e. a person, behaviour or event. People can also be ambivalent towards a …   Wikipedia

  • research — re‧search [rɪˈsɜːtʆ, ˈriːsɜːtʆ ǁ ɜːr ] noun [uncountable] 1. study of a subject to find out new things about it or to test new ideas, products etc: • A leading pharmaceutical company will finance the research. • What sets us apart from the rest… …   Financial and business terms

  • Attitude change — Breckler and Wiggins (1992) define attitudes as “mental and neural representations, organized through experience, exerting a directive or dynamic influence on behavior” (p. 409). Attitudes and attitude objects are functions of cognitive,… …   Wikipedia

  • attitude — attitudinal, adj. /at i toohd , tyoohd /, n. 1. manner, disposition, feeling, position, etc., with regard to a person or thing; tendency or orientation, esp. of the mind: a negative attitude; group attitudes. 2. position or posture of the body… …   Universalium

  • Attitude polarization — Attitude polarization, also known as belief polarization, occurs when people who have a belief or attitude interpret evidence for or against that belief/attitude selectively, in a way that shows a bias in favour of their current view. [Fine… …   Wikipedia

  • Stem cell research policy — Stem cell research policy, a controversial topic, varies significantly throughout the world. There are overlapping jurisdictions of international organizations, nations, and states or provinces. Some government policies determine what is allowed… …   Wikipedia

  • National Association for Research & Therapy of Homosexuality — The National Association for Research Therapy of Homosexuality (NARTH) is a non profit organization that offers reparative therapy and other regimens that purport to change the sexual orientation of individuals who experience unwanted same sex… …   Wikipedia

  • Air Force Research Laboratory — Emblem of AFRL …   Wikipedia

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